In Part 1, we’ll share our favorite email subject lines by type. This BulkEmailSender can send your email message to thousands of recipients with a click of a button.BulkEmailSender is ideal for newsletters, targeted marketing. You also have full access to all fonts and font sizes Apple offers in iOS.Mac appear shows up then disappear app.BulkEmailSender is easy to use, fast and reliable Email Marketing Software. Like TopXNotes, TopXNotes Pro features note creation and editing in landscape and portrait modes, emailing a note, backup/restore to the device, clickable hot links, and note synchronization (NoteSync) with TopXNotes for Mac.ColourPop Cosmetics: Rikke, you don’t want to miss this… Vinomofo: Can’t decide, Rikke? Get Shiraz & Co NEW mix! Birchbox: Rikke! A Free Birchbox for You When You Gift Joybird: We’d love your feedback, Seray!If you’re trying to sell more with email, then you can’t go wrong with using promotional subject lines.In our experience, promotional subject lines are most effective when they’re personalized, unexpected, and timely.Australian fashion retailer The Iconic Shop knows that best practice better than the rest.During a recent Black Friday promotion, the brand avoided mentioning Black Friday altogether. Torrid: Hey Seray, ready for some Disney magic? Fabletics: Seray, this is so you and it’s 70% off! (Fenty Beauty): Only the best for you, Seray
United by Blue: This is Not a Sale. L’Occitane: Beauty You’ve Had Your □ on, Now with $20 OFF! Who wouldn’t want to know that what they want is on offer at a discounted rate?With a gentle nudge, The Iconic Shop took advantage of something subscribers already wanted, and it’s a best practice we can all learn from. Wingdings not working in word for macDollar Shave Club: Save money. Aerie: 50% off a bra that feels good. Miss Selfridge: Stop EVERYTHING! Up to 50% off ALL Dresses □□ Humor might not work for your business, but if it does, don’t be afraid to push the envelope. west elm: □ THIS SALE IS LIT □ 20% off all lightingIt’s no secret that people are more willing to buy more when in good humor.It doesn’t matter whether you’re selling apparel or coffee—if you can make subscribers feel good when reading your emails, you’re golden.One of our favorite brands that are using humor to their advantage is Brooklinen.Playing on curse words, the retailer writes funny subject lines to differentiate itself from the many other emails in the reader’s inbox.And it works. Moo: This sale’s too BIG for subject li– Bonobos: SAAALE! Extra 40%! Sorry for yelling! Beardbrand: : Your beard loves to lift, bro. Sweaty Betty: “Does this come in black?” Happy Socks: How d’ya like your socks in the morning? □ Violet Grey: There’s Still Time To Save On These Exclusives Tarte: say goodbye to your exclusive 20% offer No truer is that than in e-commerce.Few people will make a buying decision unless they have to, and that’s precisely why last chance subject lines are effective.One brand we like that reminds buyers that a bargain is going away is online retailer L’Occitane.During a recent promotion, the brand caught our attention by asking how much we wanted off our next purchase.In addition to telling their subscribers that it’s their final notice, L’Occitane frames its notice as a question.The reader is invested to reflect on not only whether they want to partake but also the amount they want to save.It’s simple framing, but as instances like the above reflect, it works exceptionally well. Emailing Software Free Clearance IsIf they know, based on the subject alone, you’re going to offer a discount, add a condition. To get noticed in the reader’s inbox, you need to go against the grain by going against their expectations.If they’re expecting another boring pitch, address that objection. There’s 20% off Christmas decorations ⛄Earl Nightingale once said, “If you want to be successful and don’t have a good model to follow, then take a look at what everyone else is doing and do the opposite.”Nowhere is this perhaps more common than in email marketing. The Spinsterz: It’s there and then it’s GONE. ThinkGeek: Buy One Get One Free OR ELSE Torrid: BOGO free clearance is over in 5…4…3… There are many ways to write creative subject lines, but the golden rule is to always defy the reader’s expectations. Playing on a subscriber’s name and location a la Chubbies in the earlier example. In an attempt to stand out, we wrote an over-the-top story.Moreover, playing on the excitement we convey in the email, we wrote the subject line, “Myfingerscantmovefastenough” to entice the reader to open our email.Emojis. Take, for example, the following curiosity subject line from Chairish:You know that the email isn’t really for your eyes only. Shinesty: Rum-pum-pum-pump up the holiday jams“Marley was dead, to begin with…” “It was a bright cold day in April, and the clocks were striking thirteen…” “There was no possibility of taking a walk that day…”What do the above have in common? (Aside from frequently featuring in “best opening line” articles?) The answer is that they all open information gaps.When we experience a gap between what we know and what we want to know, our curiosity drives our need to acquire new knowledge to bridge that gap.You only need to go into your inbox and skim the subject lines to see this playing out in everyday life. Function of Beauty: so long, milk(shea)ke □ Birchbox: We’ve Heard Some Good Things… □ Framebridge: Don’t just take our word for it. MAC Cosmetics: Fans are getting REAL about new Studio Fix Stick □ No one, after all, wants to feel duped into opening an email they would have otherwise ignored. □In the meantime, remember the golden rule of writing curiosity-driven subjects: always deliver in the body of the email. Warby Parker: You might have some questionsIf you’re like most people, you think of following up as something one does after a job interview or meeting with a prospective buyer.But as we’ve learned after trawling through our inboxes, that’s not always the case.To our surprise, online retailers are just as good, if not better, than B2B companies at following up with potential buyers.Take cart abandonment, for instance, a problem that plagues online retailers. Origins: Find Out Why This Fave Is Sold Every 10 Secs…
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